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Integrating information technology and marketing: An examination of the drivers and outcomes of e-Marketing capability

Year: 2010

Type: article

Source: Industrial Marketing Management

DOI: 10.1016/j.indmarman.2010.05.001

Authors: Kevin J. Trainor, Adam Rapp, Lauren Skinner Beitelspacher, Niels Schillewaert

Institutions: Canisius College, Clemson University, University of Alabama at Birmingham, Vlerick Business School

Language: English

Topic: Digital Innovation in Industries

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2131999030

FWCI: 13.37

Cites: 80

Cited by: 231

Related to: 10