Work

Strategic Orientation Towards Sustainable Innovation: A Case Study in a Brazilian University

Year: 2012

Type: article

Abstract: The technological development that results from innovation can lead to considerable environmental impact.Yet, companies and other stakeholders have not done enough to develop strategies for minimizing waste management.The present study contributes to research in this area, by empirically examining the link between the management of technological innovation and sustainability.A case study was carried out to examine the extent to which there is strategic orientation towards both technological innovation and sustainability in a large public university in Brazil.The results show the importance of integrating sustainability activities within the organisation's corporate strategy: although the researched organisation had sufficient theoretical knowledge about waste management, the lack of an integrated strategy led to uncoordinated attempts at recycling within the university.

Source: Journal of technology management & innovation

DOI: 10.4067/s0718-27242012000200016

Authors: Mauri Leodir Löbler, Beloni Gomes da Silva, Daniela Maria Pozzobon, Clandia Maffini Gomes

Institution: Universidade Federal de Santa Maria

Language: English

Topic: Sustainability and Innovation in Business

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Responsible consumption and production, Industry, innovation and infrastructure

Open Access status: diamond

OpenAlex ID: W2132017264