The power and the passion: a study of Australian community broadcasting audiences 2004-2007
Year: 2007
Type: article
Abstract: This paper reports on the first qualitative audience study of the Australian community broadcasting sector and concludes that the processes identified disturb the established power base of mainstream media. The efforts of community media producers and their audiences interrupt 'common sense' mainstream media representations by offering 'good sense' -alternatives which reveal the diversity of Australian culture at the local level. This is empowering for participating audiences who are either not represented or misrepresented in the mainstream media. The dissemination of different ideas and assumptions about the world and our place in it affirms a place for millions of Australians by validating their 'whole way of life'.
Source: Griffith Research Online
Authors: Michael E. Meadows, Susan Forde, Jacqui Ewart, Kerrie Foxwell-Norton
Language: English
Subfield: Communication
Field: Social Sciences
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W2132176799