Internet Privacy, Social Awareness, And Internet Technical Literacy - An Exploratory Investigation
Year: 2004
Type: article
Study design: Observational Study
Abstract: This study focuses on exploring Internet technical literacy and social awareness as antecedents to Internet privacy concerns.We report on the development and validation of instruments for Internet technical literacy and social awareness.Individual's privacy concerns are then considered with respect to these two constructs.The relationships are measured and explored through Exploratory Factor Analysis (EFA) followed by linear regression models.We found that all the hypothesized relationships are statistically significant -social awareness positively and Internet technical literacy negatively related to the Internet privacy concerns.The contribution of this research is in the attempt to explore psychological antecedents to privacy concerns that could direct IS managers and e-commerce marketers towards strategies of broadening Internet user base and facilitating the interaction and usage of Internet web sites and applications, thus opening more opportunities for growth and competitive advantage.
Authors: Tamara Dinev, Paul Hart
Institution: Florida Atlantic University
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W2133032730