Work

The marketing strategy of a project-based firm: The Four Portfolios Framework

Year: 2006

Type: article

Source: Industrial Marketing Management

DOI: 10.1016/j.indmarman.2006.03.006

Authors: Henrikki Tikkanen, Jaakko Kujala, Karlos Artto

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2133454091

FWCI: 7.618

Cites: 76

Cited by: 104

Related to: 10