Work

Pre-Test-Market Evaluation of New Packaged Goods: A Model and Measurement Methodology

Year: 1978

Type: article

Source: Journal of Marketing Research

DOI: 10.1177/002224377801500201

Authors: Alvin J. Silk, Glen L. Urban

Institution: Massachusetts Institute of Technology

Language: English

Topic: Innovation Diffusion and Forecasting

Subfield: Management Science and Operations Research

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2133462476

FWCI: 15.86

Cites: 55

Cited by: 435

Related to: 10