Work

Marketing planning and digital customer loyalty data in small business

Year: 2012

Type: article

Source: Marketing Intelligence & Planning

DOI: 10.1108/02634501211251034

Authors: Christina Donnelly, Geoff Simmons, Gillian Armstrong, Andrew Fearne

Institutions: National University of Ireland, Maynooth, University of Ulster, University of Kent

Language: English

Topic: Competitive and Knowledge Intelligence

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2133551544

FWCI: 5.64

Cites: 106

Cited by: 28

Related to: 10