Work

Setting the Marketing Scene: Discourse and Ideology in Marketing Practice

Year: 2001

Type: conference-paper

Author: Peter J. Svensson

Institution: Lund University

Language: English

Topic: Management and Organizational Studies

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2133563443

FWCI:

Cites: 53

Cited by: 1

Related to: 10