Year: 2014
Type: article
Abstract: With the development of information technologies companies can interact much easier and efficiently with their customers. In many cases; such as social networks, companies have the chance to create unique products / services for each customer where the information provided by users are actually essential part of the service. This is useful to maintain customer satisfaction and / or interaction, but on the other hand, there are concerns about privacy of personal information. In this paper we try to develop a model to demonstrate how personal information can turn into money on social networks and talk about privacy issues. We argue that privacy issues are an important barrier among social networks’ money making efforts
Source: DergiPark (Istanbul University)
Institution: Marmara University
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W2133598969