Work

Market segment analysis to target young adult wine drinkers

Year: 2006

Type: article

Study design: Observational Study

Source: Agribusiness

DOI: 10.1002/agr.20088

Authors: Elizabeth C. Thach, Janeen E. Olsen

Institution: Sonoma State University

Language: English

Topic: Wine Industry and Tourism

Subfield: Tourism, Leisure and Hospitality Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2133673191

FWCI: 28.02

Cites: 13

Cited by: 209

Related to: 10