Customer retention in sports organization marketing: examining the impact of team identification and satisfaction with team performance
Year: 2011
Type: article
Study design: Observational Study
Authors: Gordon T. Gray, Stacia Wert‐Gray
Institution: University of Central Oklahoma
Language: English
Topic: Sports, Gender, and Society
Subfield: Gender Studies
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2133930299