Work

A Refinement and Validation of the MARKOR Scale

Year: 2000

Type: article

Source: Journal of the Academy of Marketing Science

DOI: 10.1177/0092070300284005

Authors: K. Matsuno, J. T. Mentzer, J. O. Rentz

Institutions: Babson College, University of Tennessee at Knoxville

Language: English

Topic: Innovation and Knowledge Management

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2134066062

FWCI: 19.46

Cites: 39

Cited by: 196

Related to: 9