Work

Les marques perçues comme « nostalgiques »: conséquences sur les attitudes et les relations des consommateurs à la marque

Year: 2010

Type: article

Study design: Observational Study

Source: Recherche et Applications en Marketing (French Edition)

DOI: 10.1177/076737011002500302

Authors: Aurélie Kessous, Elyette Roux

Institutions: INSEEC School of Business and Economics, Aix-Marseille Université

Language: French

Topic: Nostalgia and Consumer Behavior

Subfield: Social Psychology

Field: Psychology

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2134258111

FWCI: 3.87

Cites: 50

Cited by: 53

Related to: 10