Work

Do Satisfied Customers Really Pay More? A Study of the Relationship between Customer Satisfaction and Willingness to Pay

Year: 2005

Type: article

Source: Journal of Marketing

DOI: 10.1509/jmkg.69.2.84.60760

Authors: Christian Homburg, Nicole Koschate, Wayne D. Hoyer

Institutions: University of Mannheim, The University of Texas at Austin

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2134325158

FWCI: 46.79

Cites: 92

Cited by: 1,204

Related to: 10