Work

Customized Products: A Competitive Analysis

Year: 2005

Type: article

Source: Marketing Science

DOI: 10.1287/mksc.1050.0128

Authors: Niladri B. Syam, Ranran Ruan, James D. Hess

Institution: University of Houston

Language: English

Topic: Product Development and Customization

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2134674846

FWCI: 17.55

Cites: 25

Cited by: 168

Related to: 10