Work

Marketing’s contribution to business strategy: market orientation, relationship marketing and resource‐advantage theory

Year: 2000

Type: article

Source: International Journal of Management Reviews

DOI: 10.1111/1468-2370.00029

Authors: Shelby D. Hunt, C. Jay Lambe

Institution: Texas Tech University

Language: English

Topic: Innovation and Knowledge Management

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2136115867

FWCI: 20.25

Cites:

Cited by: 365

Related to: 10