Creating Successful New Products: Challenges for Indian Industry
Year: 2012
Type: preprint
Source: SSRN Electronic Journal
DOI: 10.2139/ssrn.2163957
Authors: Rishikesha Krishnan, Ganesh Prabhu
Institution: Indian Institute of Management Bangalore
Language: English
Subfield: Business and International Management
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W2136222847