Work

Marketing management, market strategy and strategic management: domain realignment and redefinition

Year: 1997

Type: article

Source: Journal of Strategic Marketing

DOI: 10.1080/096525497346866

Authors: Nigel F. Piercy, Lloyd C. Harris, Linda D. Peters, Nikala Lane

Language: English

Topic: Management and Marketing Education

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Quality education

Open Access status: closed

OpenAlex ID: W2136276740

FWCI: 4.654

Cites: 21

Cited by: 23

Related to: 10