Work

Rethinking the effect of perceived fit on customers’ evaluations of new products

Year: 1995

Type: article

Source: Journal of the Academy of Marketing Science

DOI: 10.1007/bf02894607

Authors: Daniel C. Smith, Jonlee Andrews

Institutions: University of Pittsburgh, Case Western Reserve University

Language: English

Topic: Innovation and Knowledge Management

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2136546504

FWCI: 8.894

Cites: 56

Cited by: 83

Related to: 10