Work

E-Recruitment: Effects of Enjoyment and Attitudes toward Web Sites on Corporate Image and Intention to Apply

Year: 2011

Type: conference-paper

Abstract: Companies have been using their Web sites to share job opportunities and company information with job seekers since the Internet became a major source for obtaining information. Despite the prevalence and importance of Web sites for recruitment, only a few studies have examined the effects of Web sites on job applicants’ perception of corporate image and attractiveness. Furthermore, no research has adopted the technology acceptance model and self-efficacy to examine the impacts of Web sites in terms of recruitment. Results of this study revealed significant relationships among perceived enjoyment, usefulness, ease of use, technology self-efficacy, and attitude toward Web sites, corporate image, and intention to apply.

Source: ScholarWorks@UMassAmherst (University of Massachusetts Amherst)

Authors: Seonghee Cho, Woo‐Jin Lee, Juan Liu

Language: English

Topic: Employer Branding and e-HRM

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2136868596

FWCI:

Cites: 30

Cited by: 6

Related to: 10