Work

Processes and integration in the interaction of purchasing and marketing: Considering synergy and symbiosis

Year: 2015

Type: article

Source: Industrial Marketing Management

DOI: 10.1016/j.indmarman.2015.07.014

Authors: Mark A. Toon, Robert E. Morgan, Adam Lindgreen, Joëlle Vanhamme, Martin K. Hingley

Institutions: Cardiff University, Ecole des Hautes Etudes Commerciales du Nord, University of Lincoln

Language: English

Topic: Quality and Supply Management

Subfield: Management Information Systems

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W2136991828

FWCI: 6.565

Cites: 60

Cited by: 25

Related to: 10