Work

Using Cross-Sectional Surveys to Plan Message Strategies

Year: 1999

Type: article

Source: Social Marketing Quarterly

DOI: 10.1080/15245004.1999.9961044

Authors: Robert Hornik, Kimberly Duyck Woolf

Language: English

Topic: Survey Methodology and Nonresponse

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2137155148

FWCI: 1.455

Cites: 5

Cited by: 186

Related to: 10