Work

Integrating Relationship Marketing Activities with Offering Quality in the Supplier's Relational Marketing Program

Year: 2000

Type: article

Source: Journal of Business-to-Business Marketing

DOI: 10.1300/j033v07n01_01

Author: Nexhmi Rexha

Institution: Curtin University

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2137325622

FWCI: 1.467

Cites: 28

Cited by: 22

Related to: 10