The effects of customer orientation on the product performance of technological innovations: A comparison between SMEs and large companies
Year: 2011
Type: conference-paper
Study design: Observational Study
Authors: Kai‐Ingo Voigt, Christian V. Baccarella, Andreas Wassmus, Oliver Meißner
Institution: Friedrich-Alexander-Universität Erlangen-Nürnberg
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2137731185