Work

Optimal Class Length in Marketing Undergraduate Classes: An Examination of Preference, Instructor Evaluations, and Student Performance

Year: 2008

Type: article

Source: Journal of Marketing Education

DOI: 10.1177/0273475307312193

Authors: James Reardon, Janice Payan, Chip Miller, Joe Alexander

Institutions: University of Northern Colorado, Drake University, Belmont University

Language: English

Topic: Management and Marketing Education

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Quality education

Open Access status: closed

OpenAlex ID: W2137951804

FWCI: 3.7

Cites: 32

Cited by: 24

Related to: 10