Year: 2008
Type: article
Abstract: Neuro-scientific studies demonstrate that erotic stimuli activate the reward circuitry processing monetary and drug rewards. Theoretically, a general reward system may give rise to non-specific effects: Exposure to 'hot stimuli' from one domain may thus affect decisions in a different domain. We show that exposure to sexy cues leads to more impatience in inter-temporal choice between monetary rewards. Highlighting the role of a general reward circuitry, we demonstrate that individuals with a sensitive reward system are more susceptible to the effect of sex cues, that the effect generalizes to non-monetary rewards, and that satiation attenuates the effect.
Source: Journal of Consumer Research
DOI: 10.1086/525505
Institution: KU Leuven
Language: English
Subfield: General Decision Sciences
Field: Decision Sciences
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W2138201461