Work

The Diffusion of Marketing Research Techniques in Business: Implications for Marketing Education

Year: 1990

Type: article

Source: Journal of Marketing Education

DOI: 10.1177/027347539001200104

Authors: Danny N. Bellenger, Roy D. Howell, Jim Wilcox, Barnett A. Greenberg

Institutions: Texas Tech University, Florida International University

Language: English

Topic: Management and Marketing Education

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Quality education

Open Access status: closed

OpenAlex ID: W2138244510

FWCI: 2.603

Cites: 4

Cited by: 8

Related to: 10