Work

Consumer Understanding and Use of Numeric Information in Product Claims

Year: 2014

Type: book-chapter

Source: Developments in marketing science: proceedings of the Academy of Marketing Science

DOI: 10.1007/978-3-319-11797-3_140

Authors: Namika Sagara, Ellen Peters

Language: English

Topic: Decision-Making and Behavioral Economics

Subfield: General Decision Sciences

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2138308296

FWCI: 1.054

Cites: 43

Cited by: 7

Related to: 10