Work

Data mining research for customer relationship management systems: a framework and analysis

Year: 2008

Type: article

Source: International Journal of Business Information Systems

DOI: 10.1504/ijbis.2008.018605

Authors: Sarika Sharma, D.P. Goyal, R.K. Mittal

Institution: Guru Gobind Singh Indraprastha University

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2138368241

FWCI: 7.621

Cites: 22

Cited by: 27

Related to: 10