Work

Destination Branding Case Study: Tracking Brand Equity for an Emerging Destination Between 2003 and 2007

Year: 2009

Type: article

Source: Journal of Hospitality & Tourism Research

DOI: 10.1177/1096348009349820

Author: Steven Pike

Institution: Queensland University of Technology

Language: English

Topic: Diverse Aspects of Tourism Research

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2138380468

FWCI: 17.32

Cites: 46

Cited by: 123

Related to: 10