Work

Toward a unified theory of consumer acceptance technology

Year: 2007

Type: article

Study design: Observational Study

Source: Psychology and Marketing

DOI: 10.1002/mar.20196

Authors: Songpol Kulviwat, Gordon C. Bruner II, Anand Kumar, Suzanne A. Nasco, Terry Clark

Institutions: Hofstra University, Southern Illinois University Carbondale, University of South Florida

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2138672357

FWCI: 5.849

Cites: 68

Cited by: 527

Related to: 10