Work

Frequent flyer programs: a failure in competitive strategy, with lessons for management

Year: 1989

Type: article

Source: Journal of Services Marketing

DOI: 10.1108/eum0000000002499

Author: Terrence J. Kearney

Institution: Marquette University

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2139104508

FWCI: 0.864

Cites: 1

Cited by: 35

Related to: 10