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Mediating Social Representations Using a Cartoon Narrative in the Context of HIV/AIDS The AmaQhawe Family Project in South Africa

Year: 2006

Type: article

Abstract: Using findings from the formative evaluation of the adaptation of the Collaborative HIV/AIDS Adolescent Mental Health Programme (CHAMP) family-based intervention in South Africa, known as the 'AmaQhawe Family Project', the potential role of 'micro-media' using a cartoon narrative for promoting health-enhancing behaviour change is explored. In particular, the cartoon narrative was found to be a useful medium for informing the development and diffusion of health-enhancing social representations that shape the potential for health-related behaviour change.

Source: Journal of Health Psychology

DOI: 10.1177/1359105306061180

Authors: Inge Petersen, Andy Mason, Arvin Bhana, Carl C. Bell, Mary Mckay

Institutions: University of KwaZulu-Natal, Human Sciences Research Council, University of Illinois Urbana-Champaign, University of Illinois System, Icahn School of Medicine at Mount Sinai

Language: English

Topic: Media Influence and Health

Subfield: Literature and Literary Theory

Field: Arts and Humanities

Domain: Social Sciences

SDG: Good health and well-being

Open Access status: bronze

Funders: National Institutes of Health, National Institute of Mental Health