A2-4: Preventive Health Service Use Among Colorectal Cancer Survivors Compared to Age- and Gender-Matched Controls
Year: 2013
Type: article
Abstract: modified the message; 14.2% added to or reframed the existing personalizing words (e.g., adding "because I love you"), 10.3% (45/434) added urgency to the message (e.g., "please don't delay") and 8% (35/434) added reassurance (e.g., "It's really not that bad").Almost one in five (18.3%; 80/434) deleted a negatively framed sentence on colon cancer risks.In 46.5% (195/434) of cases, the meaning of at least one sentence was changed but only 2.7% (12/434) created messages with factual inaccuracies.Conclusions: Modifiable messages transmitted within a social network offer a way for screened individuals to promote CRC screening.Further study is needed to identify the optimal combination of user-generated content and pre-written text, allowing for creation of messages that are acceptable to senders, persuasive, and factually accurate.
Source: Clinical Medicine & Research
Institutions: Henry Ford Health, Group Health Cooperative, Kaiser Permanente
Language: English
Subfield: Oncology
Field: Medicine
Domain: Health Sciences
Open Access status: diamond
OpenAlex ID: W2139454268