Work

Measuring the relationship between marketing assets, intellectual capital and firm performance

Year: 2013

Type: article

Source: Journal of Management & Governance

DOI: 10.1007/s10997-013-9278-1

Authors: Tommaso Pucci, Christian Simoni, Lorenzo Zanni

Institutions: University of Siena, University of Florence

Language: English

Topic: Intellectual Capital and Performance Analysis

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2139684542

FWCI: 3.953

Cites: 96

Cited by: 59

Related to: 10