Doing Well by Doing Good: The Benevolent Halo of Corporate Social Responsibility
Year: 2015
Type: article
Source: Journal of Consumer Research
DOI: 10.1086/680089
Authors: Alexander Chernev, Sean Blair
Institution: Northwestern University
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2140144799
