The Optimal Level of Fear-Arousal in Advertising: An Empirical Study
Year: 1993
Type: article
Authors: James T. Strong, Khalid M. Dubas
Institutions: University of Akron, New Jersey Institute of Technology
Language: English
Topic: Media Influence and Health
Subfield: Literature and Literary Theory
Field: Arts and Humanities
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2140348109