Work

Seven Barriers to Customer Equity Management

Year: 2002

Type: article

Source: Journal of Service Research

DOI: 10.1177/1094670502005001008

Authors: David Bell, John Deighton, Werner J. Reinartz, Roland T. Rust, Gordon Swartz

Institutions: University of Pennsylvania, Harvard University, INSEAD, INSEAD, University of Maryland, College Park

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Reduced inequalities

Open Access status: closed

OpenAlex ID: W2140519362

FWCI: 13.97

Cites: 23

Cited by: 174

Related to: 10