Work

Face-to-Face versus Web Surveying in a High-Internet-Coverage Population: Differences in Response Quality

Year: 2008

Type: article

Abstract: The current study experimentally investigates the differences in data quality between a face-to-face and a web survey. Based on satisficing theory, it was hypothesized that web survey respondents would be more likely to satisfice for a multitude of reasons, thereby producing data of lower quality. The data show support for the hypothesis. Web survey respondents were shown to produce a higher “don't know” response rate, to differentiate less on rating scales, and to produce more item nonresponse than face-to-face survey respondents.

Source: Public Opinion Quarterly

DOI: 10.1093/poq/nfn045

Authors: D. Heerwegh, G. Loosveldt

Institutions: KU Leuven, University of Antwerp

Language: English

Topic: Survey Methodology and Nonresponse

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: bronze

Funders: Fonds Wetenschappelijk Onderzoek, Vlaamse regering

OpenAlex ID: W2141158069