Work

Supply chain coordination through cooperative advertising with reference price effect

Year: 2012

Type: article

Source: Omega

DOI: 10.1016/j.omega.2012.03.009

Authors: Juan Zhang, Qinglong Gou, Liang Liang, Zhimin Huang

Institutions: University of Science and Technology of China, Adelphi University

Language: English

Topic: Supply Chain and Inventory Management

Subfield: Management Science and Operations Research

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2141181101

FWCI: 16.6

Cites: 56

Cited by: 336

Related to: 10