Year: 2015
Type: article
Abstract: Communication on sports often comes down to the use of tools that shape the structure of their commercial dimension. This calls for a paradigm shift away from the instrumental approach to communication and an events-based approach to sports, to allow sports, sports as showbiz and their mass-mediatized treatment to be considered as invested with a communicational purpose where the aim is to reach an audience, and which sets itself a certain goal. This can then be addressed through different perspectives, economic, political, sociological, historical or anthropological. Each prism will shed light on the communication that occurs, but that communication will in turn refract, unanalyzed, through each prism. Here, then, lies the crux of a potentially interdisciplinary approach, and the aim of an analysis that is both epistemological and heuristic.
Source: Hermès
Author: Francine Boillot Grenon
Institution: Université Nice Sophia Antipolis
Language: French
Subfield: Communication
Field: Social Sciences
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W2141593364