Year: 2000
Type: article
Abstract: Although health care providers appear to be an obvious choice for delivering smoking cessation education, they often lack the resources, training, and time to provide anything more than a recommendation to quit and generic pamphlets for reinforcement.Traditionally, this type of material is designed to include information for many potential users, thus making it diYcult for an individual to find the pieces most relevant to them.In contrast, tailored print materials provide only information which is relevant to a subject, making it far more usable.One study assessing tailored print messages found a threefold increase in cessation rates among patients in a family practice setting, four months after receipt of tailored versus untailored smoking cessation messages.1 Numerous other studies, targeting a number of diVerent populations, have also shown that tailored messages are an eVective intervention for smoking cessation.2 In tailoring, we use individual patient responses to select only relevant behaviour change messages.These messages provide information specific to an individual's needs and interests and can reinforce messages from health professionals.Because they are personalised, tailored materials oVer a potentially superior alternative to generic materials designed to reach a broad audience.Quit for Keeps used a pre-test/post-test experimental design to test the eVects of tailored interventions on pregnant smokers.
Source: Tobacco Control
Author: V. J Strecher
Institutions: University of Michigan, U-M Rogel Cancer Center
Language: English
Subfield: Physiology
Field: Medicine
Domain: Health Sciences
Open Access status: bronze
OpenAlex ID: W2141644614