Fast and frugal heuristics for new product screening - is managerial judgment 'good enough?'
Year: 2013
Type: article
Authors: Fatima M. Albar, Antonie J. Jetter
Institutions: Portland State University, King Abdulaziz University
Language: English
Subfield: General Decision Sciences
Field: Decision Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2142070540