Work

A Prototype Skills Audit for Marketing Communications Professionals

Year: 2002

Type: article

Source: Marketing Theory

DOI: 10.1177/147059310200200410

Author: Rohan Miller

Institution: University of Wollongong

Language: English

Topic: Management and Marketing Education

Subfield: Education

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2142075989

FWCI:

Cites: 17

Cited by: 5

Related to: 10