Work

Deception in marketing research: Ethical, methodological, and disciplinary implications

Year: 2001

Type: article

Source: Psychology and Marketing

DOI: 10.1002/mar.1025

Authors: Allan J. Kimmel, N. Craig Smith

Institution: London Business School

Language: English

Topic: Ethics in Business and Education

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2142609947

FWCI: 3.344

Cites: 66

Cited by: 30

Related to: 10