The Relative Impact of Marketing, Research-and-Development, and Operations Capabilities on Firm Performance
Year: 2008
Type: article
Study designs: Systematic Review, Meta-Analysis
Source: Journal of Marketing
Authors: Alexander Krasnikov, Satish Jayachandran
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2142895656
