La medida de la estrategia competitiva: revisión teórica y evidencia empírica
Year: 2002
Type: article
Abstract: As first objective, this paper tries to review the different forms that ha ve been used to measure the competitive strategy of the firms along the literature from configurations approach. Second, a measured scale is proposed and applied on a sample of firms from Madrid. Its validity is investigated using a factorial analysis of principal components. Finally, implications on performance are discussed.
Author: María Concepción García Gómez
Language: Spanish
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W2143132941