Work

The use of marketing research and intelligence in strategic planning: key issues and future trends

Year: 2001

Type: article

Source: Marketing Intelligence & Planning

DOI: 10.1108/eum0000000005555

Author: Thomas Tan Tsu Wee

Institution: Nanyang Technological University

Language: English

Topic: Competitive and Knowledge Intelligence

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Industry, innovation and infrastructure

Open Access status: closed

OpenAlex ID: W2143582010

FWCI: 2.454

Cites: 3

Cited by: 54

Related to: 10