A Case Study of Teaching Marketing Research Using Client-Sponsored Projects
Year: 2009
Type: article
Source: Journal of Marketing Education
Authors: Liliana L. Bove, W. Martin Davies
Institutions: The University of Melbourne, Australian Red Cross Lifeblood
Language: English
Subfield: Management of Technology and Innovation
Domain: Social Sciences
SDG: Quality education
Open Access status: closed
OpenAlex ID: W2144565876