Work

Brand-Specific Leadership: Turning Employees into Brand Champions

Year: 2009

Type: article

Source: Journal of Marketing

DOI: 10.1509/jmkg.73.5.122

Authors: Felicitas M. Morhart, Walter Herzog, Torsten Tomczak

Institution: University of St.Gallen

Language: English

Topic: Job Satisfaction and Organizational Behavior

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2144579372

FWCI: 34.87

Cites: 70

Cited by: 537

Related to: 10